For an exercise as a group we discussed and brainstormed concept ideas for our activities and destinations for our brochure. Our initial idea was walks around Wellington which included Mt Victoria, Oriental Bay and the Botanical Gardens. This was our strongest concept as each walk had its own unique experience such as Oriental being coastal and the Botanical Gardens being a very scenic bush walk. The main point of difference for Mt Victoria is the intensity of the walk, having much more terrain than the other two. Another idea we came up with was museums and galleries around the city. This included Te Papa, the City Gallery and the Museum of City and Sea. However we struggled to find any solid differences between these destinations.
I brainstormed ideas and established my activity set to be the market experience in Wellington. My three destinations are the waterfront produce market, the underground/container market and the Cuba Street night market.
I have also found some great market brochure examples.
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